Brand Manager

Bunzl Bursa Pazarı - Kullanatmarket .com

Position: Brand Manager

Are you ready to lead innovation and drive growth in a dynamic team? Our leading FMCG company is seeking an enthusiastic Brand Manager to spearhead our product and brand management efforts! If you have a passion for creating impactful strategies and driving market expansion, we have an exciting opportunity for you!

Job Description:

·         Lead all aspect of the product development and portfolio management to optimize our market reach.

·         Define target markets and position products or services to meet consumer needs effectively.

·         Identify and pursue opportunities for market expansion, whether through geographic expansion, new customer segments, or new product/service offerings.

·         Develop and execute marketing communication strategies, including ATL & BTL advertising, ad campaigns, digital marketing, PR, fairs & events, etc.

·         Implement CRM strategies and technologies to acquire, retain, and grow customer relationships. This includes managing customer databases, implementing loyalty programs, and personalizing marketing communications.

Key Responsibilities:

·         Act as business owner of the portfolio, evaluating market potential and prioritizing our customers’ needs in mind. Driving a product portfolio to achieve product market leadership.

·         Develop and implement product segmentation strategies to maximize market penetration and revenue generation.

·         Define target markets and develop positioning strategies to differentiate our products in the market.

·         Identify opportunities for market expansion and develop strategies to capitalize on them, whether through geographic expansion, new customer segments, or new product/service offerings.

·         Lead marketing communication efforts across various channels, including traditional and digital media, to effectively reach target audiences.

·         Implement CRM strategies and technologies to acquire, retain, and grow customer relationships, ensuring high levels of customer satisfaction and loyalty.

·         Responsible for the managing of briefing, planning, executing and distribution of plans, contents and working closely alongside with Graphic Design team.

·         Explore and share latest trends, updates and best practices in market to the team.

Requirements:

·         Bachelor's degree in business, marketing, or related field.

·         5-8 years of experience in product or brand management in the FMCG or multinational companies

·         Strong analytical thinking, strategic planning, and market expansion skills.

·         Excellent communication skills and ability to collaborate effectively with cross-functional teams.

·         Proven experience in developing and implementing successful marketing communication especially digital marketing and CRM strategies.

·         Develop and implement product segmentation strategies to maximize market penetration and revenue generation.

·         A solid experience in and knowledge of the lifestyle footwear/fashion industry, experience within an international environment and in B2B2C distribution channel

·         Superior appreciation of time limitations, priorities and time allocation

·         Excellent written and verbal communication skills in English, other languages preferred.

·         Proficient knowledge of Microsoft Office (Word, Excel, PowerPoint, Adobe Acrobat)

If you are a strategic thinker with a passion for driving growth and innovation, we encourage you to apply! Join us on this exciting journey and be a key player in shaping our company's future.

Take the first step towards an exciting journey and apply now!

Location: Esenyurt, Istanbul