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Market Research and Data Analysis Executive

Besler Gıda ve Kimya San. ve Tic. AŞ

İstanbul(Asya)(Üsküdar)

İş Yerinde

İş Yerinde

Job Type

Full-Time

Position Level

Manager candidate

Department

Marketing

Marketing

Application Count

364 application

Job Type

Full-Time

Position Level

Manager candidate

Application Count

364 application

Department

Marketing

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QUALIFICATIONS AND JOB DESCRIPTION

Yıldız Holding, one of the largest and fast-growing groups of Türkiye, is looking for "Market Research and Data Analysis Executive" who will work in the Marketing Department in Besler located in Çamlıca, Istanbul. The brief job description of the position and preferred qualifications for the suitable candidates are defined below.

 

QUALIFICATIONS

  • Bachelor’s degree from Business Administration, Economics, Industrial Engineering and/or Marketing Management departments of universities,
  • Minumum 5 years of experience in FMCG environment,
  • Excellent command of written and spoken English,
  • Good command of MS Office applications,
  • A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets,
  • Ability to be a team player; needs to develop good relationships with 3rd parties and agencies,
  • Passion for the digital world and the ability to understand global digital marketing trends and translate them into business opportunities,
  • Strong analytical skills, conceptual skills,
  • Hard-working professional, being able to work under pressure, with high frustration tolerance,
  • The ability to successfully carry out multiple tasks simultaneously is a must.

JOB DESCRIPTION

  • Working in coordination with other marketing units, supporting other functions and units, depending on the Marketing Group Director.
  • Conducting studies and reporting on directing the market research agencies about the surveys to be conducted and converting the outputs into action.
  • Interpreting the research results and creating a strategic road map that will guide marketing/sales.
  • Developing ideas and suggestions to improve the customer experience at customer contact points.
  • To plan, design, and manage all qualitative and quantitative research projects to understand the customer and the market.
  • To create a sharing archive of research projects and written sources, to inform stakeholders about the content of the resources.
  • Analyzing the performance of marketing channels and creating reports.
  • To cooperate with the CRM and insight unit to perform the necessary analyzes to create and maintain customer satisfaction.
  • To conduct regular research on market dynamics, market forecasts, and competitors.
  • To continuously create inputs for brand and product teams regarding market needs and expectations with its analysis.
  • To direct research projects commissioned by external companies.
  • Updating customer segmentation studies, implementing segmentation and status-based campaigns, analyzing campaign feedback and profitability.

Preferred Candidate

More than 5 years of experience
Bachelor’s(Graduate)
English(Reading : Native Language, Writing : Native Language, Speaking : Native Language)
Hakkımızda

Yıldız Holding’in 1944 yılında İstanbul’da bisküvi üretimiyle başlayan hikâyesi, bugün 300’den fazla markayla 5 kıtada 4 milyar insana ulaştırdığımız

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Şirketin Aydınlatma Metni

KİŞİSEL VERİLERİN İŞLENMESİNE İLİŞKİN ÇALIŞAN ADAYI AYDINLATMA METNİYıldız Holding A.Ş. (“Şirket”) o

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